Being a Woman of Color In Social Media

We are almost there, guys; One more day til’ Friday, yaas! SoOo, for a while now I have been sitting on this post. I was a bit hesitant on speaking about this topic, but I decided that after all, this is my truth, so here I go…

Growing up in a multi-racial family, I’ve always felt in between, if that makes sense.

Although both of my parents immigrated from Central America, their parents were also mixed with European & Middle Eastern blood. So you can imagine the visual melting pot going on in my family tree. To spice things up even more, most of my family members have married outside of our race(s), so I knew nothing, but inclusivity in my household.

But in school, finding my “people” or those who I identified most with was much harder. In some cases, “I was too dark” to group with the Latina women, in others, I was not “Latina enough” or I got the common, “what even are you, Persian, Indian, what?”

Oh, and standardized tests were beyond frustrating! E.g.: “Please check one: White (non-Hispanic or Latino), Black, Latino, Asian, other.” By going with the most obvious, “Latino” I was then diluting my own genetic make up. And its funny too, because more often than not, once I explain what I’m mixed with, I’ve experienced people’s attempts of deciding who I was, for me. I’ve gotten, “well basically, you’re just Latina then!” And this makes you realize that there can be a disconnect between how you identify yourself and how you are identified as. 

Now, let’s talk about the media. As a young girl of color, I grew up somehow admiring and consuming all the fashion tips and latest trends from models/influencers who I could not relate to.

I did not see my brown skin on the front of magazines. I did not see women with my short stature or curvier body as the face of the latest mainstream campaign. I did not see me represented to the masses.

And I remember during the onset of Instagram & YouTube, I found myself following a bunch of pretty tall, blond hair, blue eyed women. And I still do, but I really had to dig deep to find other influencers of color. In addition to identifying with these individuals, it became extremely helpful to follow, lets say, make up tutorials/product reviews from  women with darker complexions vs those with fairer skin.

So this is where I began to think. I loved writing and sharing my own tips/photos with those around me. What if I started to document aka blog my experiences in hopes that others could relate? This was the question I asked myself for almost 6 months before I finally decided to just do it! I also remember asking myself, how would I be different? What would I bring to the table that is not already out there in the blogging world? Now, that answer came pretty quickly. I may not be the tall, blond hair, blue eyed woman I so admired growing up but instead I would be a representation of so many other women.

What I’ve learned so far, is that one of the biggest blessings in blogging is being able to represent yourself and finding confidence in that. It’s been amazing to see the influx of colored women in the social media game! I truly believe inclusiveness allows creators and their audience to build a commonality. Some of my proudest moments since launching my blog, are the times when I’ve received messages from other ladies, saying they feel represented through me in this blogging world. And it is in those moments, when I truly see the value I have brought to this platform. I may not be this macro influencer yet, but thus far I’ve realized, that by literally just embracing who you are, you can actually help others do the exact same thing. During the initial stages of my blog I was unsure of who my target audience would be. And this was because (as I’ve mentioned) I really didn’t know where I’d fit in, and maybe I still don’t, but I think people appreciate my authenticity and what makes me different.

So, in short (lmao, not really), I hope to encourage you (regardless of color, size, gender, sexuality, etc) to embrace your identity and all that comes with it… the trials & triumphs. For so long, I allowed society to tell me where I belonged. And I am so grateful for the trailblazing women who encouraged me to put myself out there because now I have the opportunity to be the representation, I longed for. Embrace your melanin, ladies!

I will leave you off on this quote by David Grohl, “No one is you and that is your power.”





16 thoughts on “Being a Woman of Color In Social Media

  1. Such a great post! It must have been difficult finding more people to relate with growing up.
    Luckily you can share yourself on the internet and represent many of us!
    I agree, it’s very hard to NOT end up following the thinnest, “prettiest” blonde hair blue eyed instagrammers and bloggers because that’s really all you see and what’s “popular”.
    Luckily the blogging world is getting more diverse. Hopefully since we’re brown girls, we can kinda be an inspo for other brown girls who want to blog!
    That’s def one of the reasons I followed u in the first place 🙂

    Liked by 1 person

    • Wow thanks so much for this!! Yes, many times the “explore” page only highlights certain women but it’s been so nice to see some variety as of lately! You’re right, we kind of have to be the inspo for some girls! Appreciate the love, girl! Love your content 😌

      Liked by 2 people

  2. Love this, felt it on so many levels. I’m mixed race too—“What are you!?” was also my most frequently asked question growing up 😂 I appreciate so much that you wrote this article, though I also really appreciate that all of your pieces don’t revolve around race, since that’s only one part of who you are and what you have to offer. Love your blog, keep doing what you’re doing! 🤗❤️

    Liked by 1 person

    • I also really love social media in the sense that pretty much anyone who has access to a computer can be part of it, whether it’s through videos or blogging. I also felt I didn’t see many people who looked like me growing up, but now it’s wonderful to see so many races represented in social media. It’s true that mainstream media hasn’t quite caught up yet, but the cool thing is that for the most part we each get to choose what we expose ourselves to, so it’s nice that we can choose diversity in what we consume 😍👏🏽😎


      • Absolutely! I think social media has exposed the world to variety and connection. We now have access to those who may look like us but from all over the world! It’s such a cool yet necessary thing (especially for the younger generations)

        Liked by 1 person

      • I think it’s also interesting to think about how just a few generations ago, we wouldn’t have even existed! Interracial marriage was illegal and/or socially frowned upon—it was also probably just harder to meet people outside of your specific ethnic group… But now our country—and the world—is becoming more and more integrated, genetically and technologically, and it’s just really cool to think about 🤩

        Liked by 1 person

  3. I can really relate to your story! My mom is Colombian and has very brown skin and my dad is white. I didn’t ever feel like I fit in because I didn’t fall into either group! The Latino kids didn’t accept me because I didn’t speak Spanish like them and white kids would just write off my Hispanic roots!

    Liked by 1 person

    • Yes, girl! It can be difficult to find that acceptance but what is so empowering is here we are, living our life to the best of our ability, being able to relate to others who’ve also experienced this! We (clap) can (clap) be (clap) the (clap) change (clap) of (clap) inclusivity 🙂


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